Single event
Own one unforgettable night.Anchor your brand in a single LGNDS fixture with a focused, high-impact sponsorship programme across broadcast, venue and guest experience.
10 / PARTNERS
LGNDS / PARTNERSHIPSMake the moment
your platform.
LGNDS brings iconic names, global broadcast and a genuine reason to care into one occasion your brand can help shape.
ONE OCCASION / MANY WAYS INEvents that travel
Events that travel
far beyond full-time.
From a single, celebrated fixture to a multi-year partnership, LGNDS gives brands a distinctive place in the fabric of the game.
Choose a highly visible matchday asset, design a hospitality moment, create content with LGNDS, or build an integrated programme that carries your message across the calendar.
PARTNERSHIP MODELSBUILT TO FIT
Every programme is shaped around the objective, audience and occasion that matters to your brand.
Multi-event
Build momentum across the calendar.Connect several events with a shared message, creating repeat exposure and a more complete journey from launch content to matchday.
Multi-year
Become part of the legacy.Create a platform that grows with LGNDS, giving your brand a consistent role in the stories, communities and occasions we build together.
KIT PARTNERSHIP MAPWear the occasion.
Wear the occasion.
Be seen in it.
Kit sponsorship is built for visibility in the stadium, in the images and on broadcast. Opportunities are always available across both kits, but subject to availability.
Front of shirt
Hero chest position across the matchday kit.
Upper left chest
Premium front-of-kit placement.
Upper right chest
Premium front-of-kit placement.
Left sleeve
Available across both kits, subject to availability.
Right sleeve
Available across both kits, subject to availability.
Shorts sponsor
High-visibility player and broadcast placement.
Back of shirt
A large, memorable rear-kit position.
THE INVENTORYSUBJECT TO AVAILABILITYChoose the role
Choose the role
your brand plays.
Explore the full menu of partnership touchpoints. We will work with you to shape the combination that makes the most sense for your audience.
01
Kit & player visibility
Put your brand on the team sheet, on screen and in the match photography.
- Front of shirt
- Back of shirt
- Shirt sleeve branding on both kits
- Shorts sponsor
- Warm-up hoodie or track top
- Ball sponsor
- Training day kit
- Player collaborations
- Interactive posts
- Roving broadcast sponsor
- Microphone sponsor
- Player drinks
- Refreshment sponsor (in-game)
02
Stadium & matchday
Own the physical details that audiences, talent and guests experience live.
- Backdrops & mix zones
- Ball delivery
- Ball person apparel
- Branded crash areas
- Celebrity VAR branding
- Changing room sponsor
- Corner flags
- Match clock
- Pitch-side LED minutes
- Programme advertising
- Screen advertising in the stadium
03
Broadcast, content & culture
Extend the occasion across the screen, social channels and the stories around the match.
- Official sector partner (for example, hotel)
- Media overlays
- Social content/posts
- Stage branding – half-time show
- Half-time activations
- Talent collaborations
- Stadium activations
- Competitions
- Giveaways
04
Experience & hospitality
Create a meaningful place for your audience before, during and after the final whistle.
- Gift bag content
- Gift bag sponsor
- Hospitality area sponsorship / activations
- Product sampling/sales (concourse)
- Sponsor for VIP event
- Sponsor of charity auction
- Be assistant manager
- Play for fifteen minutes
- Visit dressing room at half time
All opportunities are subject to availability. The strongest partnerships combine a clear commercial role with a moment that feels made for the audience.
Plan your partnership
